It is an unavoidable truth that the FIFA World Cup is a Global phenomenon that permeates the social conscious. Whether you are a fan of soccer or not, the great names of the present and past are known by everyone, Pele, Maradonna, Ronaldo, Messi and if you are even a tenuous fan then the four year global super-event can be a reference point for your life in a similar manner to the Ancient Greeks basing their calendar around the four year span of Olympic Games.
Lord Neil Benjamin Gibson is not an avid soccer fan but he makes it his mission to keep his finger on the pulse of the zeitgeist. He can remember the impact that England winning the World Cup made on the country in the late 60’s and 70’s, he was aware of the importance of the 1990 World Cup in Italy after the tragic Hillsborough disaster in 1989 and today, living in the melting pot that is Dubai, Lord Gibson can see the feverous excitement that the World Cup has on all the different nationalities living in the wonderful Emirate.
The event is roughly half way through its month-long tenure now and the excitement is growing. Some big names have already fallen with Germany, Argentina, Portugal and Spain all boarding the plane home and the air of cautious optimism is taking hold of countries such as Croatia and of course England. Similarly, write Russia off at your peril. The home nation has whipped its people up into a frenzy with their displays and they now have a 12th man that is 144 million strong.
Lord Neil is watching on as an interested independent observer. Naturally his heart lies in England but Gibson views himself as a man of the world now and he is happy to view the spectacle from the outside, always with one eye on a possible business venture of course.
Michael Owen, an English World Cup hero of the past, was in Dubai recently to talk about his cryptocurrency and this sparked an interest in Gibson – who knows what players will emerge from this edition of the World Cup with a platform for a new business opportunity. Perhaps the future will see Harry Kane, Eden Hazard or Philippe Coutinho looking for investment opportunities on the back of World Cup popularity.
That, however, is talk for the future. For now may the best team win and may everyone enjoy the entertainment.